film director
Ai Content Production
You've seen the ads. In the subway, before your movie, in your feed. You clock them as AI in half a second. Not because the tools can't do better, but because the person prompting didn't know what a good shot looks like.
I am a film director. I know what a good shot looks like, and more importantly, I know when one isn't. AI is just a camera I've learned to operate. The actual work is the same as it's always been: taste and quality control. Composing the frame, cutting what's almost right, keeping only what holds up.
Fashion editorial through a director's eye. Same instincts I'd bring to a scene, pointed at a still: composition, light, styling. None of these prompts were guesses. I had the image in my head before I typed a word, the way I'd block a shot.
I write my own films. AI lets me show you what I mean before anything is shot.
These are moodboards for three projects: By the Shimmering Sea, an untitled sci-fi, and Alla verkar veta hur man gör, a Swedish one-night rom-com drama. Each image carries a feeling from the page into something you can look at. I use them like a location scout or a mood reel: to get everyone, including myself, watching the same film.
Concept albums spanning multiple connected album cycles, all written by me together with the help of AI: concept, lyrics, story.
Together with work in other genres — pop, dance, electronic, disco — it adds up to over ten hours of music. What's below is just a sample of a few of the musical worlds I go into.